Case Studies

espnW Summit

Identity, Event Registration

For the 4th consecutive year, Bright Spot Event’s has been responsible for the digital marketing of the espnW: Women + Sports Summit. This signature event brings together sports industry leaders to create change and opportunity for women in sports and has quickly evolved to become the leading event of its kind.

Bright Spot was responsible for custom website and e-mail Marketing. We designed and developed a custom event-registration website that features a robust Administration Area that allows espnW to manage attendees, bios, email invitations and the event agenda.

Bright Spot also designed, coded, tested and deployed thousands of emails. Every email went through thorough rendering & spam testing to ensure high deliver-ability, open and click through rates.

Bright Spot also integrated online payments via the Eventbrite API allowing for a seamless user experience.

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