Case Studies

The Face

Oxygen Media Trade Promotion

Oxygen Media, a multiplatform entertainment brand, partnered with Bright Spot Creative to execute and market a Media Trade Promotion. Media Buyers in 3 major cities were invited to a private photo shoot with celebrity photographer and host of “The Face” Nigel Barker. Bright Spot created and managed an email marketing campaign and developed a custom website that allowed invited guests to book their personal photo session.

Registered guests had the ability to add the event to their calendars and received personalized reminder emails the morning of their appointment. The site included a secure administration area that included the ability to manage each location, guest database and custom reporting.

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